Client Study: Nero Eldercare
Client Study: Nero Eldercare
Company Type
Small Business
Client
Whitney Napier
services
From A to Brand
Cruise Control
Add-Ons
Info Exchange
Graphic Design
Because Care Feels Good
Nero Eldercare is a consulting firm based in New York City that makes it easier to apply for and receive Medicaid benefits for those who need it.
Established by a mother and daughter team who are both long-time clients of V3, they came with their brand collateral and a general idea of what they wanted their website to look like. They needed comprehensive, yet accessible copy that helped their target audience clearly understand what they had to offer, the Medicaid application process, and how to Initiate working with them.
We designed a WordPress website tailored to their brand colors and vibe, and created copy that explained the Medicaid application process step by step and the need for dedicated Medicaid planners. We chose imagery to signal to their target market, older residents in need of age or ability related care and their family members. We also integrated the website with Calendly to make it easy for potential clients to book a free introduction consultation.
“I didn’t expect the level of professionalism that I got from TC. I wanted great results, but [the final product] was better than I expected!”
I was anxious and worried about getting an internet presence that would meet my needs. I wanted something to provide information to my clients in a user-friendly format. I have known TC for many years. I found her to be very competent and hardworking, providing a great service at a fair price. She was upfront about scheduling our appointments and managed my expectations well. I felt more comfortable during the web building process because I knew TC had things under control. I have been able to acquire more customers and expand my business due in part to TC’s efforts.
Whitney, Nero Eldercare
